Wondering what your favourite people are hoping to see under the tree this Christmas? We’ve got the inside scoop. Our 2024 US jewellery gifting report reveals the latest buying trends, the people most likely to get spoiled, and the cities flashing the most cash as the festive season approaches.
Gold with a personal touch: The most-shopped jewellery gifts
Looking at the top trends among Abbott Lyon shoppers, necklaces, bracelets, jewellery bundles and handbags are the most-wanted gift categories. Diving deeper into our biggest sellers, gold is in favour over silver (in keeping with the latest catwalk trends) and chokers and clover bracelets are at the top of Christmas shoppers’ lists.
There’s also a strong trend towards personalised pieces, with name and initial jewellery dominating the most-shopped items:
|
1 |
Initial Choker (Gold) |
|
2 |
Clover Custom Name Bracelet (Gold) |
|
3 |
Signature Name Necklace (Gold) |
|
4 |
|
|
5 |
|
|
6 |
Advent Calendar (Gold) |
|
7 |
Custom Name Bracelet (Gold) |
|
8 |
Initial Choker (Silver) |
|
9 |
Pearl Canvas Resort Bag |
|
10 |
Clover Custom Name Necklace (Gold) |
In-demand jewellery gifts in America: what do your loved ones really want?
Are US shoppers getting it right when it comes to gifting? There have been some hits and a few misses.
The hits: personalised gold pieces
Based on what US searchers are looking for online, we predict that our gold clover bracelets and personalised necklaces will be received with joy.
The misses: pearls
While pearl jewellery is on trend and in demand, it didn’t make it into our top ten buys. And anyone hoping for the classic romantic gift of a tennis bracelet from their partner is likely to be disappointed too. If one of these items is on your wish list, it’s time to start dropping hints.
Most Americans are prioritising gifts for their partners
Most US gifters are getting presents for their partners, prioritising romance over other connections this festive season. Could they be drawing inspiration from it-couple Taylor Swift and Travis Kelce, who have recently been seen sporting a set of custom-made gold initial bracelets?
Friends are also high on the list, followed by kids, but it looks like parents, siblings and grandparents are more likely to be disappointed. Maybe “Friendsmas” gatherings are set to be more popular than traditional family celebrations in 2024.
Texans are 2024’s most generous gifters
Where in the US are shoppers splurging the most on their loved ones? Texans are putting other states to shame with not one but three Texas cities making it into the top 10 spenders. This is in line with last year’s findings that Texas was ranked 10th in the country when it came to holiday spending.
|
|
City |
Items purchased |
Total Sales |
|
1 |
Houston |
2364 |
£71,460.17 |
|
2 |
Chicago |
2000 |
£66,175.33 |
|
3 |
Los Angeles |
4335 |
£59,426.60 |
|
4 |
New York |
1626 |
£54,430.32 |
|
5 |
Brooklyn |
1757 |
£48,908.12 |
|
6 |
Miami |
1741 |
£47,470.82 |
|
7 |
Dallas |
1405 |
£46,055.32 |
|
8 |
Austin |
1211 |
£43,587.06 |
|
9 |
Las Vegas |
1281 |
£43,465.22 |
|
10 |
San Antonio |
1295 |
£40,250.78 |
These numbers are likely to jump soon, as US shoppers are expected to spend between $979.5 billion and $989 billion during November and December, compared with $955.6 billion during the same period in 2023.
To recap, gold is in and so is customisation, with name and initial jewellery selling fast. Partners and friends are most likely to get jewellery in their Christmas stockings, and most will be getting what they wished for.
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