From signature name necklaces to birthstone bracelets, we’re crushing on so many current jewellery trends. But which one is the overall absolute fave?

To find out, we’ve researched different countries’ most-loved item of jewellery. Plus, read to the end to discover the current most popular jewellery trend in the world!

MAPPED: the world’s favourite jewellery

We left no gemstone unturned in our search for the world’s favourite jewellery trends! We researched 20 of the most iconic jewellery items across 120 countries to discover which was each location’s absolute must-have. From hoop earrings in Argentina to chain necklaces in Zimbabwe, here’s the A-Z of jewellery must-haves across the world:

(Click to enlarge)

The most popular jewellery in the world; a world map indicating the favourite jewellery items of 150 countries

So, what’s the most popular jewellery in the world?

As we discovered, there are so many jewellery items that are loved far and wide! Initial necklaces are a timeless staple. Beaded bracelets are always chic. And gold never goes out of style. So, what is the world’s most popular jewellery item overall?

Our research shows that the answer is… the tennis bracelet ! Also known as eternity bracelets, tennis bracelets are dainty and lightweight, classy and sophisticated. Whether they comprise crystals or multicoloured gemstones (like in our Pride collection!), they’re the perfect accessory for date night, parties, or even tennis (of course — that’s where they got their name!)

Popular jewellery; tennis bracelets are the most popular jewellery in the world.

Here’s the full list of the world’s favourite jewellery rankings, plus the countries that love them the most:

Ranking

Favourite Jewellery

Global Search Volume

Where Is It Most Popular?*

1

Tennis bracelet

156,400

1. US: 74,000
2. UK: 22,200
3. Australia: 9,900
4. India: 8,100
5. Canada: 6,600

2

Hoop earrings

154,000

1. India: 49,500
2. US: 40,500
3. UK:18,100
4. Philippines: 8,100
5. Canada: 5,400

3

Gold jewellery

135,700

1. India: 90,500
2. UK: 12,100
3. Australia: 4,400
4. US: 3,600
5. Canada: 2,400

4

Name necklace

118,700

1. US: 60,500
2. UK: 18,100
3. India: 14,800
4. Australia: 5,400
5. Ireland: 4,400

5

Initial Necklace

78,900

1. US: 40,500
2. UK: 18,100
3. Australia: 5,400
4. Canada: 4,400
5. Ireland: 2,400

6

Chain necklace

51,000

1. US: 14,800
2. India: 9,900
3. UK: 4,400
4. Philippines: 4,400
5. Australia: 1,900

7

Beaded bracelet

43,000

1. US: 9,900
2. Philippines: 6,600
3. India: 6,600
4. United Arab Emirates: 1,900
5. Malaysia: 1,600

8

Birthstone necklace

31,800

1. US: 18,100
2. UK: 6,600
3. Canada: 1,300
4. Australia: 1,000
5. Ireland: 720

9

Rose gold jewellery

25,400

1. India: 18,100
2. UK: 2,400
3. US: 1,300
4. Australia: 1,000
5. South Africa: 390

10

Chain bracelet

25,100

1. India: 5,400
2. US: 5,400
3. UK: 3,600
4. Philippines: 880
5. Australia: 880

11

Birthstone ring

19,100

1. US: 12,100
2. UK: 1,600
3. India: 880
4. Netherlands: 880
5. South Africa: 590

12

Name bracelet

14,100

1. India: 6,600
2. US: 2,400
3. UK: 880
4. Pakistan: 480
5. Philippines: 390

13

Gemstone necklace

8,400

1. US: 3,600
2. UK: 1,300
3. India: 1,000
4. Australia: 480
5. Canada: 390

14

Birthstone bracelet

6,700

1. US: 2,900
2. UK: 1,900
3. Ireland: 260
4. Canada: 210
5. Netherlands: 210

15

Initial bracelet

6,600

1. US: 1,600
2. UK: 1,300
3. Australia: 480
4. India: 320
5. Ireland: 210

16

Sterling silver jewellery

3,500

1. UK: 1,000
2. India: 880
3. Australia: 390
4. US: 210
5. South Africa: 210

17

Zodiac necklace

1,700

1. US: 590
2. India: 140
3. Canada: 70
4. Australia: 50
5. UK: 40

18

Birthstone anklet

610

1. US: 320
2. UK: 170
3. Canada: 70
4. Australia: 30
5. United Arab Emirates: 10

19

Initial choker

350

1. US: 170
2. UK: 90
3. Australia: 30
4. Canada: 30
5. New Zealand: 10

20

Crystal bangle

210

1. UK: 90
2. US: 90
3. Australia: 20
4. France: 10

*According to online search volumes sourced from SEMRush.

Find your favourite jewellery at Abbott Lyon

Don’t miss out on your next favourite jewellery item — visit the Abbott Lyon website to browse our stunning collection of gorgeous necklaces, bracelets, earrings and more.

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